The stock is the product
One page per unit, with filters by make, model, year, kilometres, price and gearbox. Sold units marked as sold rather than deleted, because those pages already have visits. And an update that happens daily, from a panel or from the system you already use.
A catalogue that is three weeks out of date costs more than having no catalogue: the buyer comes in for a car that is gone and leaves without trusting the rest.
The listing: everything people ask by phone
- Version, year, kilometres, gearbox, fuel, colour.
- Owners, service history, whether the paperwork is up to date.
- Photos from every angle, plus the interior, the dashboard with the odometer and the boot.
- A short walk-around video: it answers what twenty photos do not.
- Whether it takes a trade-in, and whether it is under warranty.
Financing and prices, in numbers
Cash price, minimum deposit, an estimated instalment and what the rate depends on. Nobody expects a binding quote on a web page, but everybody wants to know whether the car is within reach before they write.
The enquiry, per unit
A form on the listing with the reference code filled in, WhatsApp with the model already written, and a phone number that dials. Answer the same day: in cars, the second call is usually the one that sells.
What brings people from Google
A page per model with the city in the title, an indexable catalogue, structured data for each vehicle and its offer, and a page explaining how you take trade-ins and what the paperwork involves.
We built exactly this for a machinery catalogue in Terrasol: filters, one page per item and an inventory system behind it, so the team updates stock and prices without touching code.
Trade-ins and after-sales sell too
Two pages almost nobody builds, and both bring enquiries: how you take a trade-in (what you check, how long the valuation takes, which papers you need) and what your after-sales covers (warranty, servicing, parts). Somebody about to change car looks for those two things before they look at the model.
- Trade-in: the documents you ask for and how long the valuation takes.
- Warranty: what it covers, for how long and where the servicing happens.
- Paperwork: transfer, costs and timings, explained in plain language.