Work · Professional practices · Montevideo, Uruguay
TRECE Sports Management
Visit the site ↗A Uruguayan agency that represents footballers with sports law at its centre. Their whole presence was an Instagram account; now it is a site that explains, in one scroll, what they do and why a family should trust them.
The starting point
An Instagram account and nothing else. A player’s family looking them up found posts, not answers: no explanation of what the agency does, no team, nothing about the legal side that is the reason they exist, and no way to get in touch beyond a direct message.
What we built
Twelve pages in Uruguayan Spanish, with the identity taken from their own Instagram — the wide geometric type of their posts, their night blue, and their logo lifted exactly from their lockup instead of redrawn. The home is a scrollytelling piece: the pitch is drawn in light, the camera moves into the centre circle, and the circle resolves into the page of a contract — which is the whole argument of the agency in one movement. Around it: what they do, sports law, the team, an analysis section and the contact.
What it shows
The agency stops depending on whether somebody scrolls far enough down a feed. A family, a club or a player arrives at one page that says what they do, who is behind it and how to reach them — and the legal side, which is their real difference, is finally visible.
The new site, page by page
The panel they run it with
No developer and no monthly fee: the owner opens the panel from a phone, changes a photo, a price or a sentence, and the site updates itself. Every site we build comes with its own, in the owner's language, with a written guide and a video that shows each screen.
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